In honor of National Colon Cancer Awareness Month, the Jay Monahan Center, NewYork-Presbyterian Hospital, and the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance is collaborating with the New York Citywide Colon Cancer Control Coalition (C5), American Cancer Society, American College of Gastroenterology, and American Society for Gastrointestinal Endoscopy to the launch the second annual "Make That Call for Colon Cancer Screening" campaign.
The message of the Make That Call campaign is to urge all New Yorkers 50 and older to Make That Call to their doctor to schedule their screening colonoscopy. To support this message, interactive educational posters are being displayed in NYC organizations and businesses, featuring barcodes that allow smartphone users to connect to the www.MakeThatCall.org website for more information.
Participating businesses and organizations include the New York Public Library, Brooklyn Public Library and the Queens Library, which together include more than 200 library branches spanning every borough; Duane Reade; Juva Skin & Laser Center; New York Health & Racquet Club; and Talbots.
"We cannot thank our campaign supporters and participating businesses enough for helping us get this important message out to New Yorkers: Make That Call to your doctor. Make it today," says Dr. Felice Schnoll-Sussman, MD, acting director of The Jay Monahan Center for Gastrointestinal Health at NewYork-Presbyterian Hospital/Weill Cornell Medical Center.
For more information on the Make That Call campaign, visit www.MakeThatCall.org.